Introducing The Chilli Chair: Radio Advertising with Personality

The Chilli Chair has officially landed on Chilli, and it’s already turning heads across the Costa del Sol.

This brand-new feature is a first for English-language radio in the region, and it’s not your typical ad break. The Chilli Chair is a short, entertaining interview segment led by the host, with occasional (and unpredictable) appearances from his four-legged co-host, Mylo the dog 🐾.

Yes, even Mylo gets involved.

So, What Is The Chilli Chair?

The Chilli Chair is a fun, fast-paced, personality-led interview that puts local businesses in the spotlight, without sounding like an advert.

Instead of scripted sales messages, businesses sit down (figuratively!) with the host for a witty, relaxed chat. Expect humour, personality, and the kind of moments that make listeners smile, including the occasional interruption from Mylo, who’s never shy about making his presence known.

It’s light-hearted, human, and memorable, exactly how radio should be.

Why It Works

Listeners don’t tune out, they tune in.

The Chilli Chair works because it feels natural, entertaining, and real. It allows businesses to:

• Show their human side
• Share their story in a relaxed way
• Build familiarity and trust with listeners
• Stand out from traditional radio advertising

This isn’t about hard selling. It’s about connection, and that’s where radio really shines.

A Fresh Way to Be Heard on the Costa del Sol

With a loyal English-speaking audience of locals, expats, and visitors, Chilli is the perfect place for businesses to try something different.

The Chilli Chair gives brands ownership of a moment, not just a slot, blending entertainment and promotion in a way that feels authentic and enjoyable.

And let’s be honest… when a dog joins the conversation, people listen.

Want to Take a Seat?

The Chilli Chair is now live, and availability is limited.

If you’d like your business to feature in this unique segment, and connect with listeners in a way they’ll actually remember, get in touch with the Chilli team today.

Pull up a chair, have a laugh with the host (and Mylo), and let your brand be heard the Chilli way 🌶️🎙️

For inquiries, go to the contact us page.