6 Tips to Get the Best Rates for Radio Advertising on the Costa del Sol
Let’s be honest: negotiating radio ad rates can feel like trying to haggle for fresh fish at Marbella market, tricky, a little nerve-wracking, but oh-so-rewarding when you get it right. If you’re a small business owner looking to make every euro count while reaching locals, expats, and tourists, radio advertising is powerful, but only if you negotiate smartly. Here’s how to do it like a pro. 1. Know the Market Before You Step In Imagine walking into a café without […]